BERLIN 2028
An identity for Berlin Germany, a candidate city for the 2028 Olympics.
The mark takes on the shape of Germany's national flower, the cornflower, with each petal
embodying the structure of Germany's unofficial mascot, the Buddy Bears, who raise their
arms in friendliness and optimism. The petals also take on the shape of people uniting
to celebrate the games, and each "person" is a different color from the Olympic Rings.
